Rebrand & Capital Improvements for Nationwide Fitness Chain, YouFit

YouFit, a nationwide fitness chain, engaged TAG Project Management (TAG) to act as owner’s representatives and oversee their national capital improvement project and marketing brand launch for 80 gyms across the United States.

Capital Improvements

• Quality control of construction and renovation projects

• Identify, negotiate, contract, and manage all vendors

• Review all facility leases and oversee permit process with property management and local municipalities

• Budget and timeline management

• Coordinate with vendors and local YouFit staff to ensure all renovation work is done with the least amount of interruption to YouFit members

• Frequent reporting and communication to the client

Rebranding

• Collaboration with the marketing team in developing new logos and color schemes within brand guidelines

• Collaboration with marketing and design teams to launch the company’s new brand within the gyms and across digital platforms

• Execute rollout of updated branding across all gyms